How Does The Music Industry Support the Free Online Music Community??

A not-so-fleeting thought occurred to me while at lunch today, and I can’t get it out of my head, so have to put hands to keyboard.

There is so much great, free online music – I blogged about this back in December – to me, as good as any major record label can provide.

So how does the music industry in fact support this ever-growing online music community?

Quite frankly, I don’t see support.

The goal of a performer used to be to get a record deal so that you can make lots of money.  If signed and successful, the record company may make lots of money too.  While everyone wants success and money, am I incorrect in suggesting that this is no longer necessarily the goal?

Record companies are signing less and less performers, probably to invest more money in those that provide them with success.  Pop music radio stations by and large do not play songs by performers who have released their records independently, let alone free and online only.  The industry feeds itself, and also invests in these performers for concert tours (though even some of those have fell by the wayside in recent years).

So given the VAST amount of talent online and in the public eyes and ears, wouldn’t the music industry want to invest in these performers?  Wouldn’t a big investment of proven and popular unsigned online performers generate revenue, variety, and support for those performers?  Am I just being naive about this?

The world’s music fans who go online every day to write about their favourite songs, albums, performers, and concerts, are the new A&R guys and gals, and that ‘R’ (for repertoire) now represents a city, province/state, country, or the world.  It is no longer about someone’s vision of a catalogue of performers who get signed by a specific record label.  Long gone are the days of the Motown Artist, the Stax Artist, the Atlantic Artist…

The ‘R’ in A&R should also signal something else that’s very much needed – Reinvention.

Your thoughts, please 🙂

To paraphrase the immortal Rocket J. Squirrel, and now onto some performers I know you’ll really like 😉

Elouise “Born This Way” (live)

That delightful UK singer , Elouise, is performing a new show called “Little Belter” with a new set of gorgeous interpretations of the likes of songs by Dusty Springfield, Judy Garland, Barbra Streisand and others through July at Madame JoJo’s in London.  Available for a free download right here with email subscription is her simple, touching rendition of Lady GaGa’s “Born This Way”.  The humble sparseness at the song’s beginning leads you through GaGa’s story of positivity and diversity in an almost fairytale kind of sung narrative, through to a powerful, resounding finale that is becoming trademark with Elouise’s records.  A glorious treat.

Christian TV “Girl I Used To Know”

The above photo shows Christian TV trying to fix some leaks, unsuccessfully.  Speaking of leaks, it’s been only a hot moment since my current #1 song “Love 2 Baby” got those dancing feet moving, and now a new song “Girl I Used To Know”, is made available to you for free right here.  Every song that Christian releases shows the dimensions to his talents.  This one is a mid-tempo urban ballad featuring a gorgeous falsetto.  It’s not quite as engaging as “Love 2 Baby” or “When She Turns 18” but only whets your appetite for the singer’s upcoming album.

Published in: on April 7, 2011 at 11:54 pm  Leave a Comment  
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