LADY GAGA, “Applause”
While GaGa certainly doesn’t need my help with some kind words about the video for “Applause”, I’m writing it up nonetheless because it is The Real Deal in so many ways.
Having experienced the GaGa concert experience earlier this year – 3 shows before her tour ended – “Applause” continues the grand splash of visuals, costumes, dancing, and singing that made her concert so impressive. Only at one memorable point in the video do I think it goes overboard, even beyond GaGa, but the rest of it is spot on, extremely well directed and paced by fashion photographers Inez & Vinoodh – GaGa is on display clothed, little clothed, wigged, unwigged, costumed crazy, covering all the bases without it all even seeming too busy.
So what Lady GaGa has done with “Applause” is made a video that is consummate entertainment, especially impressive for those of us who have seen the music video era from the start. The song itself is a truly storming dance record that breezes by. If ARTPOP will be filled with songs as well done as “Applause”, we will all be the richer.
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