MARKUS RIVA, “Lights On”
“Lights On” is a big powerhouse of a song that should take its positive message around the world, courtesy of Latvian singer Markus Riva. Readers of this blog already know the talented singer/producer/model/DJ from his BILLCS Top 30 Top 10’s “How It Feels To Be A Man” and “We Dance 4 Reason”, and his gritty vocal captures the presence of the underdog rising to the top. It’s a very different follow up to his last single/video for “Fire”, which I wrote about recently. I learned last night that “Lights On” is a contender to represent Latvia at Eurovision. Don’t be surprised – songs with big choruses and inspirational lyrics go over big with judges. Side note: He’s competing against his “We Dance 4 Reason” buddy Ralph Eilands! If “Lights On” gets to Eurovision, it has a real shot at winning. If not, then no time should be wasted in marketing it globally. I sense that it will also be played at soccer/football games 😉
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