For 2015 Internationally: @YearsandYears with “Desire”

YEARS AND YEARS, “Desire”

While the UK has already fawned over London pop/dance trio Years and Years – a Brit Awards Critic’s Choice nomination, a Top 10 hit with a featured vocal on The Magician’s “Sunlight”, a #1 dance EP “Take Shelter” – 2015 could be a big year for vocalist Olly Alexander and band.  For they have captured a unique sound, a hybrid of not-so-boy pop meets early 90’s house-influenced EDM pop – think Londonbeat, Roachford, Sydney Youngblood, even Haddaway (but maybe not the London Boys 😉 ).  Olly’s emotive and sometimes fragile-sounding vocals stand out and give their music personality.  “Desire” is a recent UK Top 25 hit that will get between your ears and under your skin.  The video is sort of a collage/mirage of images, events, and people that is less of a story and more of a backdrop once again to show off Olly and his voice.  So now’s the time to jump aboard the Years and Years train because 2015 will be a wicked ride.