North America needs to fall in love with @YearsandYears with “Shine”

YEARS & YEARS, “Shine”

The music industry baffles me, for I do not yet understand why North America has not yet embraced ever-so-talented UK trio Years & Years like the rest of the world.  “King” (currently #1 on my personal chart, and a UK #1 too) should have been all over everywhere, but alas not to be.  So the more familiar “Shine” could do the trick.  And after around the first minute, keen-eared music buffs will see many similarities to another current favourite of mine, “No Words” by Erik Hassle – the melodic structure allows both songs to be mashed up easily.  Thematically, too, both songs are similar, sad sources set to an pbeat, memorable melody.  And of course “Shine” has that remarkably diverse voice of Olly Alexander (who also collaborated on Clean Bandit’s latest “Stronger”) to its advantage.  I think Years & Years needs to get to the rest of North America to perform, besides SXSW, NYC, and L.A., so that the rest of the continent can fall in love with “Shine” and its creators.  “Shine” is culled from the upcoming album Communion, and is available on iTunes in Canada.