New Zealand singer @SoBelowsound has alt.pop potential with “Hard”

SO BELOW, “Hard”

“Hard” is a recent release from the New Zealand singer Madeline North, who calls herself So Below.  There are lots of singers who are following the same path as her fellow Kiwi Lorde or Banks or Verité, but So Below has both the songwriting chops and the voice to get your attention.  “Hard” has a darker sound to be sure – not quite what I would say the singer is marketing as ‘goth pop’ – but it has the same emotional quality to a song like Linkin Park’s “In The End” but with a different approach.  “Hard” has an assured and accessible sound that alternative pop and EDM fans should enjoy.  Check it out at the link above.