MATHIEU KOSS and ALOE BLACC, “Never Growing Up”
French producer Mathieu Koss teams up with much respected vocalist Aloe Blacc for “Never Growing Up”. Playing off the chorus of children’s voices, “Never Growing Up” is a whole lotta fun thanks to its bright video. While Aloe’s vocal postulates on life, the universe and everything, Mathieu partakes in spray paint art and silly string with a group of kids who want to add lots of colour to their surroundings. It has a similar theme to Swedish House Mafia’s “Don’t You Worry Child” and should do well on the club circuit with lots of potential for pop crossover. I’m also choosing to highlight “Never Growing Up” in the shadow of the recent release of Avicii’s “SOS”, which also features Aloe’s vocal – Aloe of course was the uncredited vocalist and co-writer of Avicii’s massive “Wake Me Up!”.