BUILT BY TITAN and JOE KIRK, “Ghost”
You’ll recall a compelling action-based trilogy of videos a few years back of songs by electronic music producer and keyboardist Built By Titan called “The Awakening Journey”. Born in the Philippines but based in Nashville, Built By Titan (aka Fred Williams) has worked with the likes of The Jonas Brothers, Backstreet Boys, and Adam Lambert, and has a devoted online following. The last song of that trilogy was “Dangerous”, co-written and sung by Jesse McCartney, my favourite of the three. This time Built By Titan offers a more emotional slice of electronic dance music that would go hand-in-hand with songs by Illenium and Odesza called “Ghost”. The song and video – with its intriguing Indigenous family storyline – are about loss, but also the celebration of life. You may recall a contestant from “The Voice”, also from Nashville, about 5 years ago named Joe Kirk, an underdog favourite of mine who was cut way too early from the show. “Ghost” gives him a huge opportunity to show the power and confidence in his voice years after the show, and it’s a glorious performance that totally makes the record. “Ghost” is therefore a delightful and unexpected surprise that is worthy of both dance radio airplay and dance club play.
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