ALLY HILLS, “Not Now”
L.A. singer/songwriter Ally Hills is not only a multi-instrumentalist – guitar, drums, keys – but she’s also a You Tube vlogger who often posts about LGBTQ issues and has over 700,000 followers there. “Not Now” apparently breaks away from two previous darker sounding songs in favour of a chipper melody that carries the story of someone who denies that a relationship has ended, spending time reveling in what-could-have’s and what-might-have’s. It’s an instantly likeable, breezy earworm with a playful but knowing vocal that deserves attention alongside those new Ariana Grande and Lana Del Rey songs.
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