WHETHAN and GRANDSON, “All In My Head”
Boy, Ethan Snoreck had a few aces up his sleeve when he took a break from touring last year to concentrate on music. Taking a few risks by pulling in alternative rock influences for his most recent single “Stay Forever” (with STRFKR), they worked so well that Whethan brought in Toronto’s Juno Awards-nominated grandson to co-write and provide the vocal for “All In My Head”. And quite honestly, Whethan’s production plays a bit of a second fiddle to the insanely unique and memorable vocal that grandson (aka Jordan Benjamin) provides, sounding at times like a hybrid offspring of The Beastie Boys. While the overall focus ends up on grandson, Whethan keeps the song moving at a frenetic pace with some herky-jerky pit stops along the way. It’s a dizzy mix of guitars, synths and drums that seem to take a number of cues from early 80’s new wave at times. “All In My Head” is a personal best for Whethan, and knowing that he can instantly return to electronic dance that has attracted enough of the likes of Dua Lipa, Tom Morello, Louis The Child, and The Knocks to work with him already at 20 years old is just impressive all on its own.
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