NOTD and ASTRID S, “I Don’t Know Why”
Following up their 2019 massive dance and pop radio hit “So Close” (with Felix Jaehn, Captain Cuts and Georgia Ku) is Swedish production duo NOTD with “I Don’t Know Why”. Not long out of high school, these young lads continue to be in demand as producers, remixers, and songwriters with their bright, cheery, synth-driven takes on pop and dance music. Here they partner with on-the-bubble Norwegian singer Astrid S, who has already had in concert showcases in the US and Europe. The song is summery ear candy of all of the best flavours with a standout vocal that engages its listeners. All parties continue to have enormous potential and “I Don’t Know Why” scores big time in both melody and hook departments.