WHETHAN and K-FLAY, “Hurting On Purpose”
Whenever it’s released, it looks like Whethan’s upcoming album Fantasy still has plenty of surprises to come our way, with his latest single “Hurting On Purpose” featuring the voice of Grammy-nominated artist K-Flay. Like my favourite single release of his to date, “All In My Head” (featuring grandson), “Hurting On Purpose” is another one with cross-over rock radio potential that college radio stations would also enjoy. Despite the serious topic matter of not knowing when to stop doing what’s bad for yourself, K-Flay’s vocal is surprisingly bright and playful. This contract makes the song go down really easy, short as it is (only 2:10!). Whethan’s production seamlessly fuses rock and electronic genres, and so many of us can’t wait to hear what else is to come. “Hurting On Purpose” is a great lead-in to the album release, which hopefully will be soon!
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