AVA KAY, “Wild Again”
Perhaps even a deeper hidden secret in the music biz than fellow singer/songwriters Sia and Julia Michaels, Toronto’s Ava Kay has been behind the scenes for years writing for others, including Afrojack, Raghav and Tyler Shaw, and has had her songs placed in by Disney, Hallmark, and Canada’s CBC. Stepping out of the shadows, Ava makes a notable splash with her debut single “Wild Again”. Led with a beautiful, rich vocal, “Wild Again” is cinematic pop of the best kind, a reflective song that, as she says herself, was made “without any compromises”. I’m so glad to be hearing strings (or, as it is sometimes, synth strings) in recent releases again, and here they are used to their best effect, making the emotional song sweeping and magnetic. We can’t help it here in Canada if we keep churning out great talent – watch for Ava Kay to make her mark again, this time as a performer.