LUCA + GIAM and SAM MERKIN, “Full Force”
“Full Force” is another successful pop/dance collaboration between Italian producers Luca + Giam and Florida singer/songwriter Sam Merkin. It follows the insanely catchy “Hold Me Down”, which reached #3 on my personal chart a while back. These guys know how to tightly pack together multiple hooks with a strong melody, which could translate easily either to pop radio or to the dance floor. Clean and slick synth work and another strong vocal by Sam help make this one memorable, but with “Full Force” don’t be surprised if you find yourself inexplicably bopping around singing “da da da da-da da da da”, as you will…
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